A K-derma brand house
RPX Inc. (주식회사 알피엑스) is a K-derma brand house in Seoul that runs DERMAGRID and RADIDERM. With formulas grounded in skin science and marketing driven by data, it grows its brands in-house, from concept to global expansion. RPX built its own AI system, RPX Formula Gate, to evaluate formula candidates against one standard. Its products are made by licensed Korean cosmetic manufacturers.
How we work
RPX plans, builds and sells derma brands. There are two: DERMAGRID and RADIDERM.
Formulas are decided on skin science. We evaluate the candidates our manufacturers send us on ingredients, regulations and published evidence, choose one, and record why. We built a system for this, RPX Formula Gate.
Marketing is decided on data. We collect public ad and sales-rank data every day to read the market, and we make and run our own ads and product pages.
Products are made by licensed Korean cosmetic manufacturers. RPX handles brand planning, formula evaluation, its own online store, and the role of responsible seller under Korean cosmetics law.
Founder
Founder & CEO
Labin Kim 김라빈
Labin Kim studied biological sciences at KAIST. At RPX, Kim sets the formula direction for each product and works directly with the manufacturers. Kim also designed and built RPX Formula Gate, and runs brand operations and advertising.
Before RPX, Kim planned and ran an online math platform for Korea’s college entrance exam. Within four months it reached 400 paying users and KRW 30 million in monthly revenue.
- Education
- KAIST, Biological Sciences
- Role
- Formula direction, manufacturer relations, design and development of Formula Gate, brand operations and advertising
- Before RPX
- Planned and ran an online math platform for Korea’s college entrance exam
History
- RPX Inc. founded in Seoul
- Patent application filed for the AI formula evaluation system
- RPX Formula Gate goes into use
- RADIDERM official store (radiderm.co.kr) opens
- DERMAGRID trademark registered
Company facts
- Company
- RPX Inc.
- Legal name (Korean)
- 주식회사 알피엑스
- CEO
- Labin Kim (김라빈)
- Founded
- 22 June 2026
- Business registration no.
- 758-86-04036
- Head office
- 5F, Room 2466, 512 Yeoksam-ro, Gangnam-gu, Seoul, Republic of Korea
- Business areas
- Cosmetic brand development and sales, cosmetics wholesale and e-commerce, cosmetics R&D, IP licensing
- labin@rpx.co.kr
Patents and trademarks
| Type | Title | Application no. | Status |
|---|---|---|---|
| Patent | AI-based system and method for evaluating cosmetic formula candidates | 10-2026-0185990 | Filed |
| Trademark (Class 3) | DERMAGRID | 40-2026-0124970 | Registered |
| Trademark (Class 3) | RADIDERM | 40-2026-0169623 | Published |
| Trademark (Class 3) | ALOEZULENE | 40-2026-0169622 | Published |
| Trademark (Class 3) | MELAPASE | 40-2026-0203466 | Filed |
Trademarks can be looked up on KIPRIS, Korea’s intellectual property search service, by applicant name (주식회사 알피엑스). Korean patent applications are published 18 months after filing.
Let’s work together
We welcome inquiries about retail, manufacturing and ingredient partnerships, press and investment.